A SMARTER SMART RING
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Happy Ring is a smart ring that measures your focus, calm, stress, sleep patterns and more while connecting the dots between your mental and physical health. Their purpose is simple — to help you know yourself.

MNML was approached by the Happy Ring team to help with what we are most well-known for, our industrial design expertise. Our relationship quickly grew to a more holistic creative partnership advising on all aspects surrounding the customer experience — brand strategy, messaging, industrial design, engineering, manufacturing, product visualization and the website UX/UI.

For the launch of happyring.com, MNML worked within tight timelines to clearly define the product benefits and differentiate it from its competitors. Our objective was to convert users to the waitlist for preorders enabling ring delivery in the Fall of 2022. We crafted a friendly and direct voice that was empathetic to the topic of mental health. Our result — an approachable UX/UI design with motion to surprise and delight the viewer and a Happy Ring product that is sparking a happier world together.