BRAND STRATEGY, BRAND IDENTITY, MESSAGING, UX/UI DESIGN, Video, Product Design, Engineering, Sourcing, MANUFACTURING, Tradeshow booth
Overview
Optimizing an industry
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MNML partnered and invested in Budscout™, a team of experienced engineers on a mission to create an AI-powered cultivation robot. Budscout is an autonomous 24/7 scouting companion that harnesses the power of artificial intelligence to scale your cultivation knowledge, increase your product yield, help forecast/plan your market offerings and ultimately let you cultivate with confidence. By identifying problems before they result in a loss, Budscout uses next-generation algorithms, state of the art sensor suites and image-recognition to learn and predict outcomes and future-proof your investments.
MNML served as an end-to-end creative partner building the product design, engineering, turnkey sourcing, brand strategy and identity, tradeshow booth design, motion design, and the UX/UI for the app prototype and launch site.
Identity
Building a Brand
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The Budscout brand reflected its smart hardware and software technology while staying approachable and welcoming. We created a brand that felt technical and precise with bold colors and sharp edges, but also relatable and modern with the use of lifestyle photography and crisp typography.
““Most importantly, we choose MNML because of their strong reputation in creating emotional connections between products and customers and we highly recommend any business from start up to seasoned company to engage with MNML and get a new perspective on product design, brand creation, and customer engagement.”
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UX/UI
Approachable Insights
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MNML researched and created the client portal for users to view their grow data. Multiple audiences were considered from head growers to business executives. It needed to translate complex AI data and transform it into valuable, user-friendly insights. We also designed a landing page to drive preorders, schedule demos, learn more about how Budscout can help their harvest and capture contact info.
Engineering
Paving the way
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The Budscout Grobot was fully engineered by MNML. Every detail, from the camera and sensor housing to the custom rack support was designed in house to the highest standards. We designed, prototyped, engineered and sourced manufacturing partners for the final product. A custom 80/20 T-slot rack was designed to allow Budscout to adapt to universal attachments for common grow racks. The rack and bot can easily be installed and even upgraded to any bench length. A moving prototype bot with active light alerts was designed to be displayed at MjBizCon 2022 in Las Vegas.
ACtivation
Insights in Action
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MNML helped Budscout showcase its capabilities at MjBizCon 2022 with a moving prototype, UI demonstration, and a product sizzle reel. The Budscout booth created a strong presence at the convention and raised the bar in terms of branding and advanced hardware design in the cannabis/tech industry.
