2018 was an eventful year for MINIMAL. We engaged in exciting new partnerships, saw a number of our designs hit the market and win awards, and made our mark across a diverse range of industries. Our team approaches design holistically—bridging the gaps between product design, engineering, UX/UI, branding, and strategy—to create meaningful impact and build value for our clients.
Scott Wilson and MINIMAL have decided to partner closely with Chicago’s Cresco Labs, one of the of the largest vertically integrated, multi-state cannabis companies in the U.S., to elevate their entire consumer experience. Through MNML Ventures, the creative capital accelerator of MINIMAL, Wilson will assume the role as Chief Experience Officer alongside his pre-IPO investment in Cresco, where he and the MINIMAL team will extend Cresco Labs’ mission to professionalize and modernize mainstream cannabis for medical patients and emerging recreational users.
MNML may have just turned 10, but our roots have been running deep in the Chicago West Loop for 22 years. To celebrate our love for this city and the neighborhood we've made our home, we’re excited to have worked with muralist and artist Lauren Asta to bring her work back to the Fulton Market District.
These first six months of 2017 have been blanketed in unrelenting noise that’s almost impossible to escape. Luckily at this year’s Chicago NeoCon, we’re launching three products that will filter out the noise and provide opportunities to relax in privacy to find your signal. Work hard in silence and let success be the noise.