With the kick-off of football season well underway, DICK’S Sporting Goods, in partnership with inventor Dr. David Frey and product development firm MINIMAL, launches ZONE, a game-changing professional-fit mouthguard. ZONE Mouthguards, available exclusively in a majority of DICK’S stores nationwide, feature a patented Fit Zone™ material technology that allows athletes of all ages and levels to create an individualized, affordable mouthguard without the pain and hassle of boiling.
Inventor Dr. David Frey, DDS, was inspired to create ZONE while watching his 8-year-old son struggling to make a boil and bite mouthguard. Using a silicone impression material called PVS in his dental practice, Dr. Frey wondered what would happen if the same material was used to create a mouthguard. “Not only could this be done anywhere, without any boiling equipment, it would be fast and pain free,” said Dr. Frey. “By simply mixing the putty-like materials together and biting down on the guard, anyone can produce a custom-fitting mouthguard in just minutes.”
To give his idea the best chance for success, Dr. Frey and his partners approached MINIMAL founder and former Nike Global Creative Director Scott Wilson, and his award-winning design and brand incubation firm. MINIMAL’s challenge was to take the raw idea and create a turnkey product and brand. The team spent more than a year developing the product design, sourcing materials and custom PVS formulations, creating and testing prototypes, developing the brand and creating and filing new IP. "We’ve effectively eliminated the barriers in creating a custom-fit mouthguard for sports. For $20, now anyone can make a professional-fitting mouthguard on the bench during a game,” said MINIMAL Design Director Kyle Buzzard.
MINIMAL’s partnership with DICK’S Sporting Goods, a leading omni-channel sporting goods retailer, was formed out of a mutual recognition that athletes need a no-hassle mouthguard. The partnership led to an exclusive licensing deal, making ZONE the latest addition to a variety of in-house brands under the DICK’S Sporting Goods umbrella. “We’re eager to get ZONE guards in the mouths of athletes across the nation,” said Dave Dangelo, VP of Product Development – Hardlines, DICK’S Sporting Goods. “We work hard to find innovative ideas we can bring to market. We strive to find items that may enhance an athlete’s performance, are easy to use and can be purchased at affordable prices. We feel the ZONE Mouthguard is one of these types of finds.”
The ZONE Custom-Fit Mouthguard Kit is currently available in a variety of sizes and colors at more than 400 DICK’S Sporting Goods stores and online at DICKS.com.
ZONE Mouthguard Features Include:
- Customizable mouthguard for any athlete
- Fit-Zone custom material forms precisely to your bite for unprecedented comfort
- Unobtrusive fit for easier speaking and breathing
- No-boil technology for quick and convenient mouthguard creation
- Ready in minutes
- Detachable strap/tether
- Kit includes $15,000 Dental Warranty
About MDM Oral Technologies, LLC
MDM Oral Technologies was founded by Morrie Tobin, Mark Suponitsky and Dr. David Frey, DDS. Dr. Frey is a leading cosmetic and neuromuscular dentist and inventor of the Zone Mouthguard technology. Dedicated to making quality, affordable, custom-fit mouthguards accessible to consumers, MDM is presently developing a line of custom mouthguards spanning multiple categories beyond the athletic marketplace. Headquartered at 462 North Linden Drive Suite 414, Beverly Hills, CA 90212, more information can be found by calling 310-659-6058.
Founded by National Design Award winner Scott Wilson, MINIMAL (Chicago/San Francisco) is a 360° product development and brand incubation agency that has been the collaborative creative force and instigator behind many of today’s most disruptive and game-changing products and experiences.
About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of August 1, 2015, the Company operated more than 615 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK’S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront. For more information, visit the Press Room or Investor Relations pages at DICKS.com.
For more about ZONE, go here.