BRANDING, MOTION

INTRO

Dynamic Creativity
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Every June, NeoCon, the largest commercial interiors show in North America, brings an international audience of industry creatives to Chicago. Over the last decade, MINIMAL's annual NeoCon event has attracted thousands of people and has become a must attend party during the fair.

For this year’s party, MNML Off The Wall, our goal was to celebrate art, design and innovation happening in and around our West Loop Fulton Market community. With the explosion of street art in the neighborhood, our main feature for the evening was a live artwork demonstration by standout local artists Brain Killer and EllooElloo.  

MINIMAL designer Tim Zarki created branding materials along with an HD projection video piece. The visual theme of the video connects painting and the dynamic nature of the creative process, while also being visually striking and remaining abstract. The result is a mesmerizing visual identity that beautifully captures the event theme and all of our partners.

Music: Open Eye Signal by Jon Hopkins

The following stills showcase the unique visual created to accompany each of our artists and partners who were instrumental in the event's success.