Cresco Labs launches hemp CBD subsidiary—expands reach of House of Brands. New Subsidiary Facilitates Cross-channel Opportunity to Distribute its Products in all 50 States through Sales of Hemp-based CBD.
Experienced marketing executive Gregory Butler joins MINIMAL, a global award-winning design firm founded by Scott Wilson, as operating partner. Butler will oversee MNML Ventures, the creative capital accelerator of MINIMAL.
2018 was an eventful year for MINIMAL. We engaged in exciting new partnerships, saw a number of our designs hit the market and win awards, and made our mark across a diverse range of industries. Our team approaches design holistically—bridging the gaps between product design, engineering, UX/UI, branding, and strategy—to create meaningful impact and build value for our clients.
Scott Wilson and MINIMAL have decided to partner closely with Chicago’s Cresco Labs, one of the of the largest vertically integrated, multi-state cannabis companies in the U.S., to elevate their entire consumer experience. Through MNML Ventures, the creative capital accelerator of MINIMAL, Wilson will assume the role as Chief Experience Officer alongside his pre-IPO investment in Cresco, where he and the MINIMAL team will extend Cresco Labs’ mission to professionalize and modernize mainstream cannabis for medical patients and emerging recreational users.