Design leaders from around the globe headed to Hong Kong this week for the Business Of Design Week (BODW) conference, Asia's leading annual event for design, brand and innovation. MINIMAL founder Scott Wilson was proud to be a keynote speaker representing Chicago Made design on a global stage. Chicago is the first city in the US to be chosen as a partner city for Business of Design Week.
In his talk, Inspiration & Impact, Wilson spoke about balancing the emotional and rational needs of the consumer in order to create long-term brands and products with meaningful impact, and how partnering with design from the beginning is essential to building momentum and success.
To read more about ChicagoMade at BODW, go here.