ABOVE & BEYOND
MINIMAL was thrilled at the opportunity to collaborate with AIGA Chicago and design the 2014 “Above & Beyond” Award, recognizing long-standing service and commitment to AIGA Chicago and the graphic design profession. We set out to create an object that celebrates the fundamental truths of design.
Horizon takes its inspiration from Chicago’s iconic architecture, evoking elements of modernism and art deco through the simplicity and stability of a square and a circle. The window, or negative space, represents AIGA’s desire to expand design’s visibility in the United Sates. Cast in natural concrete, the award reflects the recipients long-standing strength and commitment to design, while the beautiful imperfections in the material capture their unique individualism.