Fueled by curiosity, we are an agile collective of designers, engineers, strategists, and storytellers focused on making ideas reality. At MINIMAL we cultivate multi-talented innovators. We invest in our culture and craft to stimulate collaboration and enrich creativity.


We seek like-minded
entrepreneurial clients


Leveraging our cross-disciplinary expertise, we embrace risk and dissolve barriers. Ideas are fragile without passionate champions and great execution. We exist to facilitate change, improve lives and make awesome stuff. Want in?


Scott Wilson

The Original MakeR


MINIMAL was founded in 2007 by Scott Wilson, former Nike Global Design Director and one of TIME magazine’s and Fast Company’s Most Influential Designers. Recipient of the Smithsonian Cooper-Hewitt National Design Award, an honor bestowed on the top designer in the country, he and his team of award-winning, diversely talented design professionals are forever looking for opportunities to create new categories and elevate existing ones.


Maker + Dreamer Collective

The Team


MINIMAL is comprised of an eclectic team of designers, story-tellers, strategists, developers and engineers working together to create meaningful innovation for brands, products and those who engage with them.  They bring diverse experience gained from such industry leading companies as IDEO, Nike, Motorola, Leo Burnett, Fallon and Abbott. From concept to execution, we assemble custom teams for each program’s needs.