MINIMAL is a Chicago-based studio creating iconic, disruptive, brand-building products and experiences that connect emotionally with users. We are a top collective of multi-disciplinary talent consistently delivering new products and brands that translate into sustainable market successes regardless of category or industry.

    From brand-defining icons and game-changing new product ecosystems for companies like Xbox, Microsoft, Google, Dell, Nike, Coalesse and Apple, to exploring uncharted territory on riskier ventures with start-ups and entrepreneurs, our award-winning work spans a diverse range of industries from technology, medical and consumer products to lifestyle, furniture and environments.
  • Scott Wilson

    Scott Wilson is the founder and principal designer of Chicago-based MINIMAL. A former Global Creative Director at Nike, Wilson has been a design leader in organizations such as IDEO, Thomson Consumer Electronics, Fortune Brands and Motorola. Equal parts visionary designer and serial entrepreneur, Wilson consistently delivers compelling and thoughtful solutions to market across a wide range of industries.

    Founded in 2007, Scott Wilson’s vision for MINIMAL. has been to create a hybrid design studio that merges his love of consulting with top global brands, partnering with start-ups, and his intense passion for his own entrepreneurial ventures. Responsible for brand-defining icons and game-changing new product ecosystems for companies like Xbox, Microsoft, Google, Dell, Nike, Coalesse and Apple, MINIMAL's field of play ranges widely from technology, medical and consumer products to lifestyle, furniture and environments.

    MINIMAL's own start-up ventures, such as LUNATIK, have been equally groundbreaking. In 2010, TikTok+LunaTik disrupted the product development world when Wilson used crowd-funding site Kickstarter to launch the designs. His studio experiment, which became an overnight phenomenon upon launch and raised $1M in 30 days, has been credited with ‘kickstarting’ Kickstarter and continues to inspire countless designers and entrepreneurs around the world.

    Wilson’s next generation studio model puts MINIMAL in a unique position in the product development industry. Moreover, the inspiration and virtual mentorship that Wilson continues to provide to creatives and aspiring entrepreneurs around the world sets him apart as one of the few transformative designers working today.

    As a result, Scott Wilson’s work has been recognized with over 60 International Design Awards, including the prestigious Smithsonian Cooper-Hewitt National Design Award for Product Design (2012). His work has been exhibited internationally in venues such as MoMa, MCA, Cooper-Hewitt’s National Design Triennial and Chicago Art Institute. Wilson has also been featured in countless publications including ID Magazine’s Top 40, TIME Magazine’s Style+Design100, WIRED Magazine and Fast Company’s Masters of Design, where he was named one of their 50 Most Influential Designers in America.
  • Studio Culture

    MINIMAL is:
    Scott Wilson (Founder), Dustin Brown (Lead Designer), Matt Puhalla (Creative Director), Steve Christopher (Creative Director), Dave Seal (Lead Designer), Kyle Buzzard (Lead Designer), Jacob Nitz (Designer), Michael Seum, Ishmael Adams (Designer), Keith Alsberg (Director of Engineering), Kevin Flatt (Brand Director), Chris Watson (Engineering/Program Manager), Gina Doctor (Communications Manager), Allison Howard (Studio Manager, EA to Scott WIlson), Nicole Wilson (HR & Accounting), Justin Marimon (Visual Designer), Pascal Ruelle (Design Intern), Pai Changhsuan (Design Intern).