• MINIMAL

    MINIMAL is a Chicago-based studio founded out of a passion for creating iconic, disruptive, brand-building products and experiences. We are a top collective of multi-disciplinary talent consistently delivering new products and brands that translate into sustainable market successes regardless of category or industry.

    From brand-defining icons and game-changing new product ecosystems for companies like Xbox, Microsoft, Google, Dell, Nike, Coalesse and Apple, to exploring uncharted territory on riskier ventures with startups and entrepreneurs, our award-winning work spans a diverse range of industries from technology, medical and consumer products to lifestyle, furniture and environments.

  • Scott Wilson

    Scott Wilson, founder of MINIMAL, is an accomplished designer and former Global Creative Director at Nike. Over his 20 year career he has led design organizations such as IDEO, Thomson Consumer Electronics, Fortune Brands, and Motorola and created some of the world's most recognized consumer design icons.
     
    Founded in 2007, his vision for MINIMAL has been to create a new hybrid design studio that combines his interests in consulting for design-centric Fortune 500 brands and his intense passion for self-manufacturing and entrepreneurial ventures. This vision enhances MINIMAL's already unique position in the product development world in consistently delivering new disruptive products and brands to market that challenge existing paradigms while constantly looking for the next consumer connection.
     
    One phenomenal example of this vision is Wilson's TikTok + LunaTik Multi-Touch Kits for the iPod Nano, which have seen unprecedented success and support through online crowd funding platform Kickstarter.com.  This studio experiment raised nearly $1M in its 30 day pledge period, making it the highest funded project in Kickstarter history and inspiring designers and entrepreneurs all over the world.  The Kickstarter experiment aligned perfectly with MINIMAL's goal of pushing the boundaries, empowering design and enabling new ways of engaging the community.
     
    Scott Wilson's work has been recognized with over 50 international design awards in the last decade and has been exhibited internationally at venues including the Cooper-Hewitt National Design Triennial, MoMA, MCA and Chicago Art Institute. Wilson has also been profiled in dozens of magazines including ID Magazine’s Top 40, Fast Company’s Masters of Design, Details Magzine and TIME Magazine’s Style+Design 100.
  • Studio Culture

    MINIMAL is:
    Scott Wilson (Founder), Dustin Brown (Lead Designer), Matt Puhalla (Lead Designer), Steve Christopher (Lead Designer), Dave Seal (Senior Designer), Tim Escolin (Designer), Jacob Nitz (Designer), Scott Schenone (Designer), Andrew Clark (Experience Designer), Gina Doctor (Communications Manager), Chris Sherill (Business Development),
    Melinda Wolrab (Studio Manager), Nicole Wilson (HR & Accounting).